Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Media
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
How Forbes is using ChatGPT referral data to create audience cohorts
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging.
Marketing
Target layoffs hit almost all corners of the business, from merchants to engineers
The move is expected to have a noticeable impact on the workloads and sentiment of those who remain with the company.
The Great Resignation is over — unless you’re a retail CEO
More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.
Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
It’s no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.
Future of TV
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
Media Buying
Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.
How agencies, publishers and platforms are actually using AI agents
Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.
How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.
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TechnologyWill AI replace HR?
As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.
Fashion’s AI boom is here. Startups like OneOff, DressX and Daydream promise smarter, more personal shopping, but do customers really want it?
Fashion’s AI boom is here. Startups like OneOff, DressX and Daydream promise smarter, more personal shopping, but do customers really want it?
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Member ExclusiveBrands Briefing: Inside Harry's holiday gift sets strategy
