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Media

a graphic image of a hand holding a phone that shows a news publication with money coming out of the phone. Representing advertising in news publications.

How U.K. news group Reach is diversifying traffic sources amid zero-click threat

Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.

How Forbes is using ChatGPT referral data to create audience cohorts

Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.

AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging. 

Marketing

Target layoffs hit almost all corners of the business, from merchants to engineers

The move is expected to have a noticeable impact on the workloads and sentiment of those who remain with the company.

The Great Resignation is over — unless you’re a retail CEO

More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.

Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push

It’s no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.

Future of TV

Future of TV Briefing: Streaming advertising’s supply-demand imbalance

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Media Buying

Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen

Leading media buyers have tabled terms to establish ‘fair auctions’ following the recent TID row.

How agencies, publishers and platforms are actually using AI agents

Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.

How retail execs will evaluate ChatGPT checkout this holiday season

After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.


Custom research

The rise of deep research: How agencies are using AI for strategy, content and client pitches

Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.

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