Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Advertisers react to holiday creep by pushing TV spend earlier
Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.
Media
Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe
How agencies, publishers and platforms are actually using AI agents
Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.
Why men and women view their tech careers so differently
While 75% of men believe career development opportunities are equal, only 60% of women share that view.
Marketing
Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.
Walmart develops AI tools to help suppliers better understand customer data
The platform’s data aims to identify the points of conversion for brands, physically and digitally.
In Graphic Detail: How AI search is changing brand visibility
We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.
Future of TV
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
Media Buying
How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
1 in 3 Americans now rely on second (or third) jobs for their basic expenses — but is that way of life really sustainable?
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UncategorizedWTF is ‘workslop’?
1 in 3 Americans now rely on second (or third) jobs for their basic expenses — but is that way of life really sustainable?
This State of the Industry report, sponsored by CVS Media Exchange, explores how brands, agencies and retailers are integrating retail media, social media, streaming and in-store activations to build full-funnel strategies that deliver results.
This State of the Industry report, sponsored by CVS Media Exchange, explores how brands, agencies and retailers are integrating retail media, social media, streaming and in-store activations to build full-funnel strategies that deliver results.
Grüns has had a breakout year, crossing a $300 million annualized revenue rate in August. Here’s what’s next for the company in retail, as it takes a unique approach to the holidays.
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AI StrategiesHow AI is reinventing the holiday gift guide
Grüns has had a breakout year, crossing a $300 million annualized revenue rate in August. Here’s what’s next for the company in retail, as it takes a unique approach to the holidays.