DIGIDAY+ MEMBER EXCLUSIVES
Sora 2 copyright calculations highlight new role for agencies as risk whisperers
Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.
Media
Why 1440 is evolving from a newsletter company to a destination of explainers
Newsletter company 1440 is expanding beyond email by building an online library of explainers, amid the rise of AI-driven search.
Publisher alliance Ozone makes a larger play for U.S. advertisers
Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.
Media Briefing: From blocking to licensing, publishers inch toward leverage with AI
There are new levers for publishers to test in the AI era. While they’re still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.
Marketing
How Publicis Group made AI pay off
That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).
Digiday+ Research: 5 charts on the state of retail media
Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.
Future of TV
The Sora-TikTok U.S. era of short-form video
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.
Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.
Future of TV Briefing: Is Meta’s Vibes the future of TikTok?
This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app.
Media Buying
Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs.
Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization
Sincera co-founder Mike O’Sullivan is hopeful that a GAM breakup can rejuvenate publishers’ yield-management prospects.
Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
As the holiday season approaches, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers are putting interactive formats to use for brand awareness.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
Even though most want more business travel opportunities and the benefits that come with it, nearly half avoid trips due to the hassle of expense claims.
Even though most want more business travel opportunities and the benefits that come with it, nearly half avoid trips due to the hassle of expense claims.
When brides think about their makeup, Lancôme wants to be the first brand on their mind. To do so, it’s embarking on a multi-pronged strategy to show — or remind — brides that it has always been a purveyor of bridal elegance.
When brides think about their makeup, Lancôme wants to be the first brand on their mind. To do so, it’s embarking on a multi-pronged strategy to show — or remind — brides that it has always been a purveyor of bridal elegance.
Starbucks is quietly testing a new “buy nine coffees, get one free” rewards perk for select loyalty members, a system that might be familiar to anyone who has gotten a punch card from their local cafe.
Starbucks is quietly testing a new “buy nine coffees, get one free” rewards perk for select loyalty members, a system that might be familiar to anyone who has gotten a punch card from their local cafe.