Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles
March 18, 2021 • 13 min read -
How The Weather Channel is using weather patterns and AI to inform ad campaigns
March 16, 2021 • 3 min read -
Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data
February 25, 2021 • 10 min read -
Ad buyers see potential in Gannett-McClatchy local ad network’s pitch to national brands
February 22, 2021 • 4 min read