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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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Publishers need direct payments from their audience to complement the difficult ad business.
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Why Texas Monthly thinks a pivot to video will help attract subscribers
February 11, 2022
Member Exclusive
Media Briefing: How publishers are seeking to stretch their subscriber funnels
February 10, 2022
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Publishers use subscriber-only events to sweeten subscription pitches
January 24, 2022
Modern Newsroom
‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
December 7, 2021
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Inside the in-person return of Pop-Up Magazine and how the storytelling tour rekindled a community of fans
November 19, 2021
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The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue
November 9, 2021
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‘A little bit of an experiment’: New York Times Opinion editor Kathleen Kingsbury on why she’s tapping artists as part of a paid newsletter strategy
October 29, 2021
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Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
October 13, 2021
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Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions
October 12, 2021
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The Washington Post wants three minutes of your morning to read (or listen to) its newsletter
September 8, 2021
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Recurrent Ventures buys wine expert Jancis Robinson’s website
August 31, 2021
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Publishers rethink their value to stave off subscription fatigue among new paying readers
August 30, 2021
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As The Atlantic draws closer to 1 million subscribers, the publisher must battle declines in traffic to keep momentum going
August 25, 2021
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