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TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
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Publishers need direct payments from their audience to complement the difficult ad business.
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The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue
November 9, 2021
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‘A little bit of an experiment’: New York Times Opinion editor Kathleen Kingsbury on why she’s tapping artists as part of a paid newsletter strategy
October 29, 2021
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Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
October 13, 2021
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Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions
October 12, 2021
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The Washington Post wants three minutes of your morning to read (or listen to) its newsletter
September 8, 2021
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Recurrent Ventures buys wine expert Jancis Robinson’s website
August 31, 2021
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Publishers rethink their value to stave off subscription fatigue among new paying readers
August 30, 2021
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As The Atlantic draws closer to 1 million subscribers, the publisher must battle declines in traffic to keep momentum going
August 25, 2021
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How newsletters have helped publishers build up their subscription businesses
August 20, 2021
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Exclusive: Medium will begin offering writers a 50% cut of the subscriber revenue their content generates
August 11, 2021
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Quartz refocuses subscription program on email newsletters for paying readers
August 11, 2021
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Exclusive: Substack continues its acquisition streak with public correspondence startup Letter
July 29, 2021
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LinkedIn looks to premium publishers as a way to drive subscriber revenue
July 27, 2021
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