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Strategizing for the Future
Strategizing for the Future
IAB’s David Cohen teases updates to trade group’s standard terms and conditions
December 13, 2022
Member Exclusive
Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
December 12, 2022
Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
December 9, 2022
Content & Commerce
What these latest consumer affinity trends tell us about marketing in 2023
December 2, 2022
Member Exclusive
Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
November 28, 2022
Strategizing for the Future
Here are the trends likely to have the biggest impact on social media channels in 2023
November 17, 2022
Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
November 4, 2022
Strategizing for the Future
Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe
November 2, 2022
Marketing on Platforms
Why mass marketing will not work on Gen Z – it’s all about subcultures
October 12, 2022
Strategizing for the Future
Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
September 22, 2022
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
Strategizing for the Future
How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance
September 12, 2022
Navigating Economic Instability
WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
August 25, 2022
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