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The Text Treatment: How SiO Beauty Drives Personalized Marketing with SMS
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CMO Summit LIVE -
Presentation | 0:14:58 -
07/19/2021
Speakers
Dena Kaye-Phillips
|
Client Strategy Director, Attentive
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through post-purchase. In this session, you’ll learn how SiO Beauty uses triggered text messaging to personalize the customer journey and influence repeat purchases. Plus, hear how the brand created a segmentation strategy that aligns their email and SMS marketing channels and improves the customer experience.
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