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Staying Relevant to Your Target Customer: How to Win with Gen Z in Retail
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CMO Summit LIVE -
Interview | 0:20:17 -
07/19/2021
Speakers
Craig Brommers
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CMO, American Eagle
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning into technology to find new virtual platforms American Eagle knows its customers are passionate about to evolve the shopping experience and to show up in spaces that are new, fresh and engaging, including Snapchat and TikTok.
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