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Strategizing for the Future
Strategizing for the Future
Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
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Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
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Strategizing for the Future
How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance
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Navigating Economic Instability
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Strategizing for the Future
Out of home fights for greater ad share as it cites better value on action taken by consumers
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Myth buster: Scrutinizing the fortunes of ad tech on the public markets
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Magna revises U.S. ad spend for 2022 amid invasion of Ukraine
March 29, 2022
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‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
January 14, 2022
Strategizing for the Future
‘The pandemic may have served us well’: OAAA’s Anna Bager on out of home’s climb back to revenue growth
January 12, 2022
Strategizing for the Future
Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022
December 28, 2021
Strategizing for the Future
The Rundown: UTA buys MediaLink, signaling interest in getting deeper into brand advertising and media
December 17, 2021
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The Rundown: Future plc wants to be carbon-neutral by 2026
December 10, 2021
Strategizing for the Future
‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
December 6, 2021
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