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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

  • ad fraud
    Member Exclusive

    Anti-fraud measure ads.txt is coming to mobile apps but very slowly

    April 23, 2019
  • WTF Series

    Hearst’s Mike Smith explains WTF is programmatic advertising

    April 23, 2019
  • The Programmatic Publisher

    How Dennis Publishing’s affiliate business boosts its ads performance

    April 19, 2019
  • Sellers.json
    WTF Series

    WTF is Sellers.json?

    April 15, 2019
  • Insider
    The Programmatic Publisher

    Insider is ramping up its cross-platform video ads

    April 12, 2019
  • The Programmatic Marketer

    ‘It’s the tip of the iceberg’: Sizmek saga spells trouble for ad tech

    April 9, 2019
  • OpenAP
    The Programmatic Publisher

    ‘It will become the engine room’: How ITV is developing audience analytics for OTT services

    April 8, 2019
  • ITV is moving into the SVOD space.
    The Programmatic Publisher

    ITV closes in on deal to build its ad tech

    March 25, 2019
  • building a robot
    The Programmatic Publisher

    Brand safety and viewability tags slow publisher sites

    March 22, 2019
  • ad fraud
    WTF Series

    WTF is app-ads.txt?

    March 15, 2019
  • Sellers.json
    WTF Series

    WTF is a unified ad auction?

    March 13, 2019
  • Member Exclusive

    Winners and losers of Google’s move to unified first-price auctions

    March 12, 2019
  • WTF Series

    WTF is Apple’s latest anti-tracking update?

    March 5, 2019
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