The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Tinder preps programmatic ad partnership with Google
October 29, 2018 • 3 min read -
‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe
October 17, 2018 • 3 min read -
‘Too many players, not enough choice’: What’s driving ad tech consolidation
October 15, 2018 • 6 min read -
How The Washington Post’s User Lab balances advertiser and subscriber demands
October 11, 2018 • 4 min read -
How ITV is pushing into addressable TV advertising
October 3, 2018 • 3 min read -
Flatter and fairer: Marketers and publishers hack away at ad tech fees
October 1, 2018 • 3 min read -
Business Insider unifies programmatic ad buying across all European editions
September 26, 2018 • 4 min read -
Programmatic TV ads are coming to Sky next year
September 20, 2018 • 3 min read -
Publishers struggle to forecast correctly after Google ad-server snafus
September 19, 2018 • 3 min read -
‘It’s everyone’s problem’: Google touts commitment against ad fraud
September 19, 2018 • 3 min read