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The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

True to form, sports publisher Minute Media has built its own SSP

September 16, 2022
The Programmatic Publisher

‘Masters of our domain’: Vox Media launches its own SSP

June 7, 2022
The Programmatic Publisher

Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

May 17, 2022
The Programmatic Publisher

The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase

May 11, 2022
The Programmatic Publisher

‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising

May 4, 2022
The Programmatic Publisher

‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan

March 28, 2022
The Programmatic Publisher

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace

March 16, 2022
The Programmatic Publisher

Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’

March 15, 2022
The Programmatic Publisher

With Google’s latest Privacy Sandbox update, European publishers see silver lining

February 9, 2022
The Programmatic Marketer

Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?

January 27, 2022
Member Exclusive

Media Briefing: Publishers are tapping internal first-party data ‘influencers’ to rally their broader organizations

December 9, 2021
The Programmatic Publisher

How small Black- and Latinx-owned print publications created digital advertising businesses through the Google News Initiative

November 16, 2021
The Programmatic Publisher

Salon turns off comments and banks on email newsletters to generate identity connections for targeted ads

September 6, 2021

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