There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.
Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.
Much has changed in the last year. Here’s a list of what’s in and what’s out this year.
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How TikTok is taking lessons from the record industry in building a media business
Much of the industry conversation surrounding the app has centered on its ads business but its the creators on it that could spring the bigger returns.
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Why TikTok stars are pivoting to gaming
Dressler and Waud used to derive a significant portion of their income selling merchandise to their fans on tours or at meet-ups. However, as these events have been canceled due to coronavirus and stay-at-home orders, they’ve sought to find another source of revenue online.
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TheScore CEO John Levy on why sports betting is going mainstream
Consuming sports and betting on them usually happen in two different places. "If you look at the traditional way sports betting has been launched in Europe and even in North America -- in the offshore and black markets -- how people bet is through betting apps," according to John Levy, CEO of theScore, a Canadian sports media company. Those apps aren't where betters get their actual score lines and injury updates; they're where gamblers turn to once they've watched the game or read about it elsewhere. His company is looking to bridge that gap.
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SponsoredVideo advertisers are turning to format innovation to push beyond interruptive experiences
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
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In first-party data play, The Guardian rolls out registration wall
Registration walls make it easier to tailor content, services and advertising to readers.
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Member Exclusive‘You have full permission to hit the reset button’: Why marketers are using this period to experiment
With coronavirus tearing a hole through the 2020 marketing plan, some marketers see room for risk.
