The definitive Digiday guide to what’s in and out at Dmexco 2018

Digiday covers the annual trade show in Cologne. More from the series →

There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.

Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.

Much has changed in the last year. Here’s a list of what’s in and what’s out this year.

https://digiday.com/?p=302573

More in Media

Why 1440 prefers CPMs for its newsletter business over other pricing models

Although 1440 has used the CPA and CPC pricing models in past years, the newsletter company is currently focused on CPM pricing due to its larger scale and the direct relationships it has built with advertisers.

Fast Company and Inc. tighten up paywalls to grow consumer revenue amid traffic volatility

Fast Company and Inc. are tightening up their paywalls as part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

Top Roblox creators don’t view brand deals as a significant revenue stream

Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.