The Business of AI
A look at how the industry is tackling generative AI in marketing and media, including use cases and revenue opportunities.
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
18 hours ago
