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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Evolving Agencies
Bold Call
Bold Call: AI compute costs are the future of the upfront… and principal media
March 2, 2026
Evolving Agencies
WPP is betting its future on getting paid for outcomes
February 27, 2026
Evolving Agencies
Rising demand for principal media buying underpins WPP’s turnaround plan
February 26, 2026
Evolving Agencies
The numbers behind the WPP whistleblower case tell a story of their own
February 24, 2026
Evolving Agencies
Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead
February 24, 2026
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
February 24, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Evolving Agencies
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
February 23, 2026
Evolving Agencies
In Graphic Detail: The state of the marketing agency sector
February 20, 2026
Member Exclusive
Future of Marketing Briefing: The mental gymnastics of principal media
February 20, 2026
Evolving Agencies
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
February 19, 2026
Member Exclusive
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
February 16, 2026
Evolving Agencies
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
February 13, 2026
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