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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Evolving Agencies
Evolving Agencies
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
September 22, 2023
Member Exclusive
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023
Evolving Agencies
Left off Madison digs into specific ethnicities to carve out its niche
September 1, 2023
Evolving Agencies
Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
August 25, 2023
Evolving Agencies
How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
August 22, 2023
Member Exclusive
Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
August 21, 2023
Evolving Agencies
Why Prudential’s chief brand officer believes in-house media team drives efficiency, consistency and agility
August 14, 2023
Member Exclusive
Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023
Evolving Agencies
B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
July 18, 2023
Evolving Agencies
Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
July 17, 2023
Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023
Content & Commerce
Trade School founder Genna Franconi on the influencer content business and future of AI
July 10, 2023
Digiday @ Cannes
Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative
June 21, 2023
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