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Evolving Agencies
Evolving Agencies
Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride
June 1, 2023
Member Exclusive
Media Buying Briefing: Another report calls for changes to the grueling pitch process
May 29, 2023
Member Exclusive
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023
Agency Culture
How Worldwide Partners Inc. chooses (or passes on) agencies to join its network
May 17, 2023
Member Exclusive
Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change
May 9, 2023
Member Exclusive
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
May 8, 2023
The Commerce Media Era
Despite agencies’ investments in data tech, advertiser expectations still fall short
May 5, 2023
The Commerce Media Era
Agency relationships with Amazon evolve as they adapt to retail media opportunities
May 4, 2023
Member Exclusive
Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief
May 1, 2023
Evolving Agencies
Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
April 28, 2023
Agency Culture
Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution
April 11, 2023
Member Exclusive
Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
April 10, 2023
Member Exclusive
Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means
March 27, 2023
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