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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

For some brands, General Mills is prioritizing brand advocates over influencers

July 21, 2020
The Creator Economy

‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting

July 2, 2020
Equality and Opportunity

‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight

June 4, 2020
Member Exclusive

Digiday Research: Influencer marketing is taking a hit

May 11, 2020
The Creator Economy

Production problems are leading marketers to try crowdsourcing marketing again

April 17, 2020
The Creator Economy

YouTube star David Dobrik to advertisers: Learn to trust the creator

March 17, 2020
The Creator Economy

Instagram influencers are creating their own TV-style ad breaks

March 5, 2020
The Creator Economy

‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers

February 6, 2020
The Creator Economy

‘Definitely a concern’: Influencer fraud is on the rise again on Instagram

January 23, 2020
The Creator Economy

‘Treat it like a real media channel’: Brands are changing how they work with influencers

September 19, 2019
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns

July 10, 2019
The Creator Economy

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing

June 21, 2019
The Creator Economy

Inside Kellogg’s social-driven strategy to launch new products

June 20, 2019

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