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What the rise of the niche and nano-creator means for influencer marketing

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

Member Exclusive

Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds

August 1, 2023
The Creator Economy

FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads

July 28, 2023
Member Exclusive

Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line

July 25, 2023
The Creator Economy

The case for and against micro-influencers

July 17, 2023
The Creator Economy

How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts

July 10, 2023
Beyond Ads

Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses

June 30, 2023
The Creator Economy

Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like

June 30, 2023
The Creator Economy

What Shein’s misstep means for the influencer marketing industry

June 30, 2023
Member Exclusive

Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023

June 28, 2023
Digiday @ Cannes

Why Tinx thinks AI will ‘end humanity’ and refuses to use it in content creation

June 22, 2023
Strategizing for the Future

How influencer agency Billion Dollar Boy is using AI to change discovery in that space

June 5, 2023
The Creator Economy

Why Cars.com is driving away from performance marketing and toward influencers

June 2, 2023
The Creator Economy

How chef influencer Tue Nguyen works with the BuzzFeed Creator Network

May 30, 2023

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