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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Substack’s video bet could be a growth hack for small creators

July 2, 2025
The Creator Economy

WTF is behind the explosion of faceless creators?

June 30, 2025
The Creator Economy

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

June 30, 2025
The Creator Economy

Brand deals surge for golf creators as the sport’s popularity spikes

June 27, 2025
Member Exclusive

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

June 25, 2025
The Creator Economy

Spotify’s video podcast program draws praise from creators — and skepticism from networks

June 23, 2025
The Creator Economy

Creators turn to agentic AI to manage fan engagement

June 20, 2025
Digiday @ Cannes

Cannes Briefing: What the ad industry isn’t saying about AI

June 19, 2025
The Creator Economy

Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators

June 19, 2025
Digiday @ Cannes

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

June 19, 2025
Digiday @ Cannes

Omnicom partners with Amazon and Meta to build on live content and live shopping

June 17, 2025
The Creator Economy

The Shorts play: YouTube steps up creator monetization

June 16, 2025
Digiday @ Cannes

Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live

June 16, 2025

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