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Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
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Business of TV
Business of TV
Inside Telemundo’s marketing strategy for the World Cup
November 21, 2022
Business of TV
How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
November 17, 2022
Business of TV
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
November 16, 2022
Sponsored
Guide: WTF is CTV incrementality?
November 15, 2022
Sponsored
WTF is the CTV tech stack?
November 15, 2022
Business of TV
Why Anheuser-Busch prefers PMPs to programmatic guaranteed deals for streaming ads
November 14, 2022
Business of TV
Future of TV Briefing: Overhead during Digiday’s Future of TV Week Town Hall
November 9, 2022
Business of TV
Roku reports continued ad slowdown in third quarter and predicts a fourth-quarter downturn
November 3, 2022
Business of TV
People respond better to ads across multiple platforms, study says
November 2, 2022
Member Exclusive
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
October 26, 2022
Business of TV
Netflix unveils its ad-supported product
October 14, 2022
Member Exclusive
Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming
October 12, 2022
Member Exclusive
Future of TV Briefing: The present and future of TV and streaming’s identity layer
October 5, 2022
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