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Brand Safety
Member Exclusive
Case Study: How Dentsu is pushing advertisers to embrace brand integrity
October 20, 2021
Brand Safety
‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes
October 12, 2021
Brand Safety
The Rundown: Google creates new policy to prevent advertisers, creators from making money off of climate misinformation
October 7, 2021
Brand Safety
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
September 28, 2021
Beyond Ads
As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge
August 10, 2021
Brand Safety
As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts
July 22, 2021
Brand Safety
Facebook delays its brand safety audit a year after ad boycott raged
July 12, 2021
Brand Safety
Advertisers were cutting their Facebook ad spending well before the boycott began
July 10, 2020
Brand Safety
‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott
July 9, 2020
Brand Safety
‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers
July 7, 2020
Brand Safety
How Facebook’s brand safety audit with the Media Rating Council will work
July 7, 2020
Brand Safety
‘ We’ve never asked our agency to not do something because of the cost of it’: Bank of America’s Lou Paskalis on brand safety
December 20, 2018
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