Brand Safety
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Case Study: How Dentsu is pushing advertisers to embrace brand integrity
October 20, 2021 • 3 min read -
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‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
September 28, 2021 • 3 min read -
As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge
August 10, 2021 • 6 min read -
As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts
July 22, 2021 • 4 min read -
Facebook delays its brand safety audit a year after ad boycott raged
July 12, 2021 • 3 min read -
Advertisers were cutting their Facebook ad spending well before the boycott began
July 10, 2020 • 4 min read -
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How Facebook’s brand safety audit with the Media Rating Council will work
July 7, 2020 • 5 min read -
