Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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P&G looks to replicate $65M success after taking media planning, buying in-house in fabric care
January 20, 2023 • 3 min read -
How WeWork is tapping new revenue by bringing consumer brands inside co-working spaces
January 20, 2023 • 4 min read -
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Health food brands ramp up marketing efforts around consumers’ New Year’s resolutions
January 18, 2023 • 5 min read -
How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January
January 9, 2023 • 4 min read -
CES 2023’s beauty gadgets: AI, personalization and robot makeup among items unveiled
January 9, 2023 • 4 min read -
CES 2023 brings focus to clean rooms and attention metrics at the C Space
January 6, 2023 • 3 min read -
Marketers forge ahead with metaverse experiments despite murky economy
January 6, 2023 • 6 min read -
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Here are some of the quirkiest brand collaborations that got us talking in 2022
December 30, 2022 • 4 min read -
A bill to ban TikTok is gaining traction in Congress, and with some marketers
December 19, 2022 • 6 min read