Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Reuters’ CRO discusses the role of political advertising and AI within the news organization
September 5, 2023 • 3 min read -
Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
August 29, 2023 • 3 min read -
Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound
August 28, 2023 • 5 min read -
Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies
August 25, 2023 • 3 min read -
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
August 25, 2023 • 4 min read -
Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4
August 24, 2023 • 9 min read -
Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers
August 9, 2023 • 4 min read -
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Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
July 26, 2023 • 4 min read -
Jansport plans to use Twitch, social media to connect with Gen Z ahead of the back-to-school season
July 19, 2023 • 3 min read -
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
July 18, 2023 • 3 min read -
Why Time is getting back to custom activations as part of events business expansion
July 18, 2023 • 6 min read