Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs
December 9, 2022 • 4 min read -
How Fandom’s first-party data, FanDNA, is expanding to improve recommendations for advertisers and audiences
December 6, 2022 • 5 min read -
Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium
December 5, 2022 • 4 min read -
Why Shutterstock is betting on generative AI for the future of stock images
November 28, 2022 • 4 min read -
Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says
November 25, 2022 • 3 min read -
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
November 18, 2022 • 5 min read -
Media Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
November 17, 2022 • 11 min read -
How BMW created a mixed reality brand experience where drivers get behind the wheel – wearing a VR headset
November 11, 2022 • 7 min read -
Condé Nast’s Craig Kostelic credits 2022 revenue growth to global ad sales, despite operational hiccups
November 8, 2022 • 3 min read -
Web3 marketers: Brands need to think less about terms and embrace longer timelines
November 7, 2022 • 3 min read -
Gannett’s Q3 earnings were bleak, but CEO Mike Reed expects the worst is behind the publisher
November 4, 2022 • 6 min read -
Inside Outback Steakhouse’s TikTok, Instagram strategy with its NIL athletes
November 3, 2022 • 2 min read