Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Infographic: How social drives TV viewership and other metrics that matter
If you missed C-SPAN’s live broadcast of President Obama’s Correspondents Dinner speech last month, you’d be forgiven. But by now, you’ve likely heard about it in the mainstream press, via some social network or other and, probably, watched it on YouTube. After all, the co-presenter was none other than Luther the Anger Translator as played by Keegan Michael Key.
So far, the C-SPAN video alone has racked up more than 5 million views on YouTube. By contrast last year’s speech–delivered by the President alone–got about 2 million all year. What does this prove? That TV doesn’t just move metrics, it moves culture.
To better define just how big an impact television makes, we dug into a few stats to show how great TV lives on beyond the set top box in multi-platform viewing, fan communities and more.
More from Digiday
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.