Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Infographic: How social drives TV viewership and other metrics that matter
If you missed C-SPAN’s live broadcast of President Obama’s Correspondents Dinner speech last month, you’d be forgiven. But by now, you’ve likely heard about it in the mainstream press, via some social network or other and, probably, watched it on YouTube. After all, the co-presenter was none other than Luther the Anger Translator as played by Keegan Michael Key.
So far, the C-SPAN video alone has racked up more than 5 million views on YouTube. By contrast last year’s speech–delivered by the President alone–got about 2 million all year. What does this prove? That TV doesn’t just move metrics, it moves culture.
To better define just how big an impact television makes, we dug into a few stats to show how great TV lives on beyond the set top box in multi-platform viewing, fan communities and more.
More from Digiday
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.