for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Infographic: How social drives TV viewership and other metrics that matter
If you missed C-SPAN’s live broadcast of President Obama’s Correspondents Dinner speech last month, you’d be forgiven. But by now, you’ve likely heard about it in the mainstream press, via some social network or other and, probably, watched it on YouTube. After all, the co-presenter was none other than Luther the Anger Translator as played by Keegan Michael Key.
So far, the C-SPAN video alone has racked up more than 5 million views on YouTube. By contrast last year’s speech–delivered by the President alone–got about 2 million all year. What does this prove? That TV doesn’t just move metrics, it moves culture.
To better define just how big an impact television makes, we dug into a few stats to show how great TV lives on beyond the set top box in multi-platform viewing, fan communities and more.
More from Digiday
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
As holdcos sour on The Trade Desk, Stagwell goes all in
Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.