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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Viacom
Viacom
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‘Debunking the RFPs’: How Viacom’s data strategy upends assumptions
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‘Debunking the RFPs’: How Viacom’s data strategy upends assumptions
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First data, then vibe: How Viacom casts influencers in 90 percent of its campaigns
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Infographic: Anatomy of a social media influencer
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Infographic: How social drives TV viewership and other metrics that matter
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Viacom pushes back on digital video with data of its own
