Today, consumers expect marketing material to be relevant, personalized and “authentic.” This isn’t the easiest task for national or even regional campaigns, as so much meaningful connection between brands and consumers takes place at the local level.
MomentFeed’s LocalVoice product was built with this in mind. It allows marketers with national or regional scope to tailor their social media messages to multiple local contexts. When paired with traditional metrics like store sales totals, they can determine which tactics are working at each location. Coffee Bean saw ten times more click-through and engagement after using the LocalVoice platform.
See the full video of the talk below:
Tech Talk with MomentFeed: Authentic Marketing at Scale from Digiday on Vimeo.
More from Digiday
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.