Today, consumers expect marketing material to be relevant, personalized and “authentic.” This isn’t the easiest task for national or even regional campaigns, as so much meaningful connection between brands and consumers takes place at the local level.
MomentFeed’s LocalVoice product was built with this in mind. It allows marketers with national or regional scope to tailor their social media messages to multiple local contexts. When paired with traditional metrics like store sales totals, they can determine which tactics are working at each location. Coffee Bean saw ten times more click-through and engagement after using the LocalVoice platform.
See the full video of the talk below:
Tech Talk with MomentFeed: Authentic Marketing at Scale from Digiday on Vimeo.
More from Digiday
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.
YouTube’s upmarket TV push still runs on mid-funnel DNA
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.
Digiday ranks the best and worst Super Bowl 2026 ads
Now that the dust has settled, it’s time to reflect on the best and worst commercials from Super Bowl 2026.