Video advertising isn’t easy, and it only gets trickier to reach captive audiences on mobile devices. Digiday and LiveRail asked media professionals how they were approaching the medium. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and what role standardization plays in all of this.
If this sneak-peek piques your interest, look out for LiveRail’s forthcoming State of the Industry report, “The Rise of Mobile Video,” for even more findings.
More from Digiday
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.