Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Video advertising isn’t easy, and it only gets trickier to reach captive audiences on mobile devices. Digiday and LiveRail asked media professionals how they were approaching the medium. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and what role standardization plays in all of this.
If this sneak-peek piques your interest, look out for LiveRail’s forthcoming State of the Industry report, “The Rise of Mobile Video,” for even more findings.
More from Digiday
Some creators want to negotiate deals like TV networks
Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.
How Semafor is redefining the head of video role
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.