Video advertising isn’t easy, and it only gets trickier to reach captive audiences on mobile devices. Digiday and LiveRail asked media professionals how they were approaching the medium. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and what role standardization plays in all of this.
If this sneak-peek piques your interest, look out for LiveRail’s forthcoming State of the Industry report, “The Rise of Mobile Video,” for even more findings.
More from Digiday
Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Publishers see double-digit growth from TTD’s OpenPath, but volatility remains
Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”