How retailers are optimizing shopping experiences with RMNs
Sponsored by Taboola
As digital sales for the largest retailers continue to grow, marketers are finding it increasingly important to invest in innovative retail media networks. This evolution of retail media is offering brands opportunities to connect with customers across digital channels.
However, with these changes comes a need to move past the traditional e-commerce tactics of the past and move toward retail media 3.0 —- the next evolution of retail media offering more effective integrations with omnichannel first-party data.
To accompany a recent Tactics and Insights report, diving into the ways retail media 3.0 is transforming marketing campaigns, Digiday interviewed three experts. As brands race to develop their work with these media networks, the need for tactical and actionable insights is a constant priority.
Watch this video to see:
- Mike Gifis, senior director of commerce ad sales and partnerships at Taboola, discuss the importance of building partnerships with retail media partners.
- Christa Klausner, senior vice president of media/commerce at Digitas, talk about why marketers should be keeping up with the retail media measurement evolution.
- Morgan Chemij, global senior director of marketplaces at HP, highlight how retail media networks are providing direct access to shopper data.
Sponsored by: Taboola
More from Digiday

Could chief diversity officers tackle companies’ growing AI decisions?
People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.

ChatGPT turns a year old, marking a major milestone for generative AI
It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it.