Join us Sept. 14-16 in Miami to connect with top publishing leaders
Sponsored by Taboola
As digital sales for the largest retailers continue to grow, marketers are finding it increasingly important to invest in innovative retail media networks. This evolution of retail media is offering brands opportunities to connect with customers across digital channels.
However, with these changes comes a need to move past the traditional e-commerce tactics of the past and move toward retail media 3.0 —- the next evolution of retail media offering more effective integrations with omnichannel first-party data.
To accompany a recent Tactics and Insights report, diving into the ways retail media 3.0 is transforming marketing campaigns, Digiday interviewed three experts. As brands race to develop their work with these media networks, the need for tactical and actionable insights is a constant priority.
Watch this video to see:
- Mike Gifis, senior director of commerce ad sales and partnerships at Taboola, discuss the importance of building partnerships with retail media partners.
- Christa Klausner, senior vice president of media/commerce at Digitas, talk about why marketers should be keeping up with the retail media measurement evolution.
- Morgan Chemij, global senior director of marketplaces at HP, highlight how retail media networks are providing direct access to shopper data.
Sponsored by: Taboola
More from Digiday
Media agencies build audit tools to prevent AI agents from overcharging
Agencies experimenting with agentic buying methods have run into a new problem – estimating the true cost of their agentic systems.
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.