Sponsored by Taboola
As digital sales for the largest retailers continue to grow, marketers are finding it increasingly important to invest in innovative retail media networks. This evolution of retail media is offering brands opportunities to connect with customers across digital channels.
However, with these changes comes a need to move past the traditional e-commerce tactics of the past and move toward retail media 3.0 —- the next evolution of retail media offering more effective integrations with omnichannel first-party data.
To accompany a recent Tactics and Insights report, diving into the ways retail media 3.0 is transforming marketing campaigns, Digiday interviewed three experts. As brands race to develop their work with these media networks, the need for tactical and actionable insights is a constant priority.
Watch this video to see:
- Mike Gifis, senior director of commerce ad sales and partnerships at Taboola, discuss the importance of building partnerships with retail media partners.
- Christa Klausner, senior vice president of media/commerce at Digitas, talk about why marketers should be keeping up with the retail media measurement evolution.
- Morgan Chemij, global senior director of marketplaces at HP, highlight how retail media networks are providing direct access to shopper data.
Sponsored by: Taboola
More from Digiday
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?