Connect with execs from Axios, The New York Times, Paramount and more.
Sponsored by Taboola
As digital sales for the largest retailers continue to grow, marketers are finding it increasingly important to invest in innovative retail media networks. This evolution of retail media is offering brands opportunities to connect with customers across digital channels.
However, with these changes comes a need to move past the traditional e-commerce tactics of the past and move toward retail media 3.0 —- the next evolution of retail media offering more effective integrations with omnichannel first-party data.
To accompany a recent Tactics and Insights report, diving into the ways retail media 3.0 is transforming marketing campaigns, Digiday interviewed three experts. As brands race to develop their work with these media networks, the need for tactical and actionable insights is a constant priority.
Watch this video to see:
- Mike Gifis, senior director of commerce ad sales and partnerships at Taboola, discuss the importance of building partnerships with retail media partners.
- Christa Klausner, senior vice president of media/commerce at Digitas, talk about why marketers should be keeping up with the retail media measurement evolution.
- Morgan Chemij, global senior director of marketplaces at HP, highlight how retail media networks are providing direct access to shopper data.
Sponsored by: Taboola
More from Digiday
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.