Connect with execs from Axios, The New York Times, Paramount and more.
Sponsored by Taboola
As digital sales for the largest retailers continue to grow, marketers are finding it increasingly important to invest in innovative retail media networks. This evolution of retail media is offering brands opportunities to connect with customers across digital channels.
However, with these changes comes a need to move past the traditional e-commerce tactics of the past and move toward retail media 3.0 —- the next evolution of retail media offering more effective integrations with omnichannel first-party data.
To accompany a recent Tactics and Insights report, diving into the ways retail media 3.0 is transforming marketing campaigns, Digiday interviewed three experts. As brands race to develop their work with these media networks, the need for tactical and actionable insights is a constant priority.
Watch this video to see:
- Mike Gifis, senior director of commerce ad sales and partnerships at Taboola, discuss the importance of building partnerships with retail media partners.
- Christa Klausner, senior vice president of media/commerce at Digitas, talk about why marketers should be keeping up with the retail media measurement evolution.
- Morgan Chemij, global senior director of marketplaces at HP, highlight how retail media networks are providing direct access to shopper data.
Sponsored by: Taboola
More from Digiday
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.