As Google’s deadline for deprecating the third-party cookie looms, publishers are racing to respond — or struggling to prepare. Not every team is in the same spot when it comes to what will happen next.
To learn more about what publishers are doing to prepare for the end of the cookie, CafeMedia and Digiday surveyed an audience of more than 650 attendees at the Digiday Publishing Summit Live Worldwide virtual event, held in February 2021.
The infographic below highlights what our respondents had to say.
More from Digiday
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.