As Google’s deadline for deprecating the third-party cookie looms, publishers are racing to respond — or struggling to prepare. Not every team is in the same spot when it comes to what will happen next.
To learn more about what publishers are doing to prepare for the end of the cookie, CafeMedia and Digiday surveyed an audience of more than 650 attendees at the Digiday Publishing Summit Live Worldwide virtual event, held in February 2021.
The infographic below highlights what our respondents had to say.
More from Digiday
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
Why brands are still showing up on Roblox
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.