As Google’s deadline for deprecating the third-party cookie looms, publishers are racing to respond — or struggling to prepare. Not every team is in the same spot when it comes to what will happen next.
To learn more about what publishers are doing to prepare for the end of the cookie, CafeMedia and Digiday surveyed an audience of more than 650 attendees at the Digiday Publishing Summit Live Worldwide virtual event, held in February 2021.
The infographic below highlights what our respondents had to say.
More from Digiday
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.