One slide wasn’t enough. Terence Kawaja, creator of the famed slide that categorized the messy world of ad technology, has spun out several more landscape slides. In all some 1,200 companies are covered across seven “Lumascapes,” named after Kawaja’s investment banking firm. The slides cover the fields of display, search, video, mobile, gaming, commerce and social. The unstated assumption of the slides is that big strategic players will scoop up or combine many of the companies on these slides. In fact, there has been much talk lately of big consolidations taking place, particularly in data-driven companies that are at the heart of advertising technology. Kawaja suggested to Digiday recently that players like Adobe, Akamai, IBM and even SAP could become major forces in advertising before long. Below is the social slide from Luma. Visit its website for the others.
More in Media
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.
Albertsons’ new ‘micro sitcom’ is a big deal for retail media
Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.