Secure your place at the Digiday Publishing Summit in Vail, March 23-25
One slide wasn’t enough. Terence Kawaja, creator of the famed slide that categorized the messy world of ad technology, has spun out several more landscape slides. In all some 1,200 companies are covered across seven “Lumascapes,” named after Kawaja’s investment banking firm. The slides cover the fields of display, search, video, mobile, gaming, commerce and social. The unstated assumption of the slides is that big strategic players will scoop up or combine many of the companies on these slides. In fact, there has been much talk lately of big consolidations taking place, particularly in data-driven companies that are at the heart of advertising technology. Kawaja suggested to Digiday recently that players like Adobe, Akamai, IBM and even SAP could become major forces in advertising before long. Below is the social slide from Luma. Visit its website for the others.
More in Media
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter.
How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.