Join us on July 30 in NYC for a breakfast & panel
One slide wasn’t enough. Terence Kawaja, creator of the famed slide that categorized the messy world of ad technology, has spun out several more landscape slides. In all some 1,200 companies are covered across seven “Lumascapes,” named after Kawaja’s investment banking firm. The slides cover the fields of display, search, video, mobile, gaming, commerce and social. The unstated assumption of the slides is that big strategic players will scoop up or combine many of the companies on these slides. In fact, there has been much talk lately of big consolidations taking place, particularly in data-driven companies that are at the heart of advertising technology. Kawaja suggested to Digiday recently that players like Adobe, Akamai, IBM and even SAP could become major forces in advertising before long. Below is the social slide from Luma. Visit its website for the others.
More in Media
Publisher ad supply fell by up to 40% in Q2 as AI search choked the open web
Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday.
Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
WTF is SPUR’s publisher-run Content Telemetry Framework?
SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control.