The definitive Digiday guide to what’s in and out in the privacy conversation this year
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.
-
‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
Mojo Supermarket founder Mo Said left the big agency world and bet on himself.
-
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Whenever markets are thrown into disarray, there’s usually a flight to quality and scale – the two things premium publishers pride themselves on.
-
Why a gaming and esports company is launching its own metaverse platform
Although Infinite Reality is a self-described metaverse company, the majority of its properties are situated firmly in the gaming and esports space. By developing a bespoke metaverse platform, the company is betting big on the thesis that the metaverse will arise out of the gaming community.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
‘The worst of both worlds’: Confessions of an agency HR exec on the push and pull of returning to the office
In the latest edition of our Confessions series, in which we exchange anonymity for candor, we hear from an agency HR exec on the current Catch-22 situation many employers find themselves in.
-
Snapchat’s limitations are finally catching up — and marketers are noticing
If Snapchat really wants to push past the competition to be a leader in the ad space, it still faces an uphill battle to get its ads business back on track.
