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2494 Results for ‘tiktok’

Marketing on Platforms

‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand

April 1, 2024
The Creator Economy

Short-form video needs better monetization, creator funds aren’t the way to do it

March 24, 2023
Español

Selena Gomez y JBalvin tras la conquista de la salud mental con sus propias marcas

October 10, 2023
Member Exclusive

Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

October 31, 2023
Marketing on Platforms

TikTok continues to be a brand marketer darling despite its geopolitical dramas

October 11, 2022
Marketing

ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness

March 16, 2023
Marketing on Platforms

Las capacidades de respuesta directa de TikTok aun no resuenan entre los expertos en marketing de resultados

October 26, 2022
Brands in Culture

¿Es realmente fantástico este mundo de Barbie? Profesionales del marketing se preguntan si el marketing cinematográfico está sobresaturado

July 14, 2023
Business of TV

Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars

May 8, 2024
Member Exclusive

Future of TV Briefing: How ad buyers are appraising the FAST ad market

October 18, 2023
Agency Culture

Brat Summer’s sun might be setting, have marketers noticed?

August 2, 2024
Member Exclusive

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries

August 18, 2025
Super Bowl

How agencies are investing in influencers this Super Bowl

February 9, 2024

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