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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Digiday Awards
Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners
May 7, 2024
Beyond Ads
The NFL hopes Gen Z influencers will convince people to sign up for the NFL Sunday Ticket
May 8, 2023
Beyond Ads
Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary
June 27, 2023
Member Exclusive
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
December 3, 2024
The 2023 Notebook
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023
Member Exclusive
Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much
May 10, 2023
Beyond Ads
Un proyecto de ley para prohibir TikTok está ganando fuerza en el Congreso, y con algunos profesionales del marketing
December 19, 2022
Super Bowl
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
Gaming & Esports
TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community
November 3, 2022
Retail Revolution
Amazon Prime Day recap: Shoppers buy household items over pricey splurges on first day
July 18, 2024
Member Exclusive
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
November 26, 2024
Member Exclusive
Future of TV Briefing: News organizations prepare for ‘the TikTok election’
November 2, 2022
Member Exclusive
Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war
January 10, 2024
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