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2378 Results for ‘tiktok’

Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix

February 10, 2023
The 2024 Notebook

Bold call: Linear TV has passed the point of no return

January 3, 2024
Marketing on Platforms

Marketers continue to chase ‘authenticity,’ but what is it?

November 2, 2022
Modern Retail

La startup de software Kale busca destacar en el espacio de los creadores convirtiendo a los compradores cotidianos en embajadores de marca

June 26, 2023
Generative AI

Google rolls out more tools for advertisers — including new formats for AI-generated search

May 22, 2024
Business of TV

NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms

May 4, 2023
Marketing on Platforms

All creators want for Christmas is… the ultimate platform

December 22, 2022
Brands in Culture

Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z

February 7, 2023
Marketing on Platforms

Marketers look to TikTok’s new video ad offerings ahead of this year’s busy holiday shopping season

September 9, 2022
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought

August 23, 2022
Member Exclusive

Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase

September 27, 2023
Marketing on Platforms

TikTok dice que limpiará sus feeds aumentando la eliminación de cuentas falsas, anuncios y usuarios preadolescentes

September 29, 2022
Marketing on Platforms

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency

December 6, 2024

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