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2559 Results for ‘tiktok’

Beyond Ads

Amid digital marketing changes, Ibotta turns to brand-building efforts

April 15, 2024
Marketing in Sports

2024 was the year Reddit made a play for social media’s organic sports crown

December 16, 2024
Gaming & Esports

How the owners of that ‘Dumb Ways to Die’ jingle are benefitting from its TikTok virality

February 17, 2023
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on

June 14, 2024
The 2023 Notebook

TikTok has matured, but there’s still room to experiment

January 5, 2023
Brands in Culture

The year the memes took over reality – and marketing followed

December 11, 2024
Marketing on Platforms

Por qué el nuevo producto de Pepsi, rival de Sprite, tiene una nueva estrategia social – y un nuevo grupo demográfico objetivo para acompañarla

June 20, 2023
Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

March 13, 2024
Member Exclusive

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning

June 23, 2025
Media

The Sun doubles video’s share of digital revenue to 18% by betting on original programming

September 22, 2025
The Confessions

Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising

August 26, 2024
Member Exclusive

Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days

January 24, 2023
Brands in Culture

Betches brings its viral voice to a new style destination for millennials and Gen Z

September 9, 2025

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