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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Data Regulation

    Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google

    October 5, 2023
  • The Creator Economy

    Women’s soccer and publisher Footballco turn to creators to score with brands

    October 10, 2024
  • beauty cart items
    Member Exclusive

    Future of TV Briefing: The key to creator-driven commerce comes down to ease of use

    August 23, 2023
  • Brands in Culture

    Inside NHL’s content strategy ahead of the Stanley Cup Finals

    May 26, 2023
  • Member Exclusive

    Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok

    June 29, 2023
  • Member Exclusive

    Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023

    June 28, 2023
  • Member Exclusive

    Future of TV Briefing: The push-pull for creators between short-form and long-form video

    August 9, 2023
  • first place olympics
    The Creator Economy

    Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

    May 9, 2024
  • A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.
    The Creator Economy

    Why LinkedIn is spotlighting the average watch time metric to support its video push

    February 5, 2025
  • Marketing on Platforms

    Los anunciantes tendrán que esperar para encontrar publicidad de búsqueda en TikTok

    May 22, 2023
  • The Creator Economy

    LinkedIn emerges as a serious player in the creator economy

    May 5, 2025
  • Member Exclusive

    Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app

    March 20, 2023
  • Member Exclusive

    Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

    April 29, 2025
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