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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Data Regulation
Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google
October 5, 2023
The Creator Economy
Women’s soccer and publisher Footballco turn to creators to score with brands
October 10, 2024
Member Exclusive
Future of TV Briefing: The key to creator-driven commerce comes down to ease of use
August 23, 2023
Brands in Culture
Inside NHL’s content strategy ahead of the Stanley Cup Finals
May 26, 2023
Member Exclusive
Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok
June 29, 2023
Member Exclusive
Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023
June 28, 2023
Member Exclusive
Future of TV Briefing: The push-pull for creators between short-form and long-form video
August 9, 2023
The Creator Economy
Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
May 9, 2024
The Creator Economy
Why LinkedIn is spotlighting the average watch time metric to support its video push
February 5, 2025
Marketing on Platforms
Los anunciantes tendrán que esperar para encontrar publicidad de búsqueda en TikTok
May 22, 2023
The Creator Economy
LinkedIn emerges as a serious player in the creator economy
May 5, 2025
Member Exclusive
Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
March 20, 2023
Member Exclusive
Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
April 29, 2025
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