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Member Exclusive
Media Briefing: The case for, and against, paid subscription trials
July 27, 2023
Marketing on Platforms
‘We’re willing to try everything’: How a startup snack brand is leveraging meme culture to reach shoppers
October 29, 2021
Brands in Culture
‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios
July 8, 2022
Member Exclusive
Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
December 5, 2022
Marketing on Platforms
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
October 4, 2022
Member Exclusive
Marketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
October 4, 2022
Marketing on Platforms
Digiday’s naughty and nice list for 2022
December 21, 2022
Marketing on Platforms
The Rundown: Google’s Marketing Live announcements signal strategic priorities
May 24, 2022
Member Exclusive
Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content
May 24, 2022
Brands in Culture
Lipton is looking to be ‘relevant for millennials and Gen Z’ with experiential, digital ads as well as partnership with T-Pain
July 15, 2022
Sponsored
Brand safety technology hasn’t changed in five years, but it’s due for a shake-up
April 12, 2022
Member Exclusive
Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure
November 8, 2022
Marketing on Platforms
TikTok creators with mid-level reach may be the most effective for brand partnerships
October 19, 2021
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