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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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8 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Member Exclusive
Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
February 21, 2022
Member Exclusive
Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market
May 25, 2022
Member Exclusive
Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
June 28, 2022
Marketing on Platforms
‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend
August 23, 2021
Member Exclusive
Media Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
October 3, 2022
Business of TV
Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer
March 15, 2022
Experimental Channels
‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach
March 11, 2022
Member Exclusive
Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022
December 14, 2021
Gaming & Esports
Por qué los ejecutivos de marketing deberían preocuparse por la reacción al escándalo de sexismo de G2 Esports
September 21, 2022
Member Exclusive
Marketing Briefing: As brands reassess in-housing needs, the war for talent with agencies nearing détente
June 14, 2022
Brands in Culture
‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness
March 28, 2022
Member Exclusive
Future of TV Briefing: The pandemic-era programming hall of fame
August 4, 2021
Media
‘Football has lost its soul’: How Copa90 is repositioning itself around the creator economy
September 22, 2021
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