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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Results for ‘tiktok’
Announcement
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists
March 22, 2022
Brands in Culture
‘Closest people to the business’: Why Colgate-Palmolive is taking a hybrid approach to in-housing
May 12, 2022
Member Exclusive
Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter
April 20, 2023
Member Exclusive
Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies
June 22, 2021
Member Exclusive
Future of TV Briefing: How the TV ad measurement landscape has changed since summer
November 24, 2021
Brand Safety
How agencies adapt as bots evolve
September 27, 2022
Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
October 18, 2022
Marketing on Platforms
Why Gallery Media is writing songs for brands on TikTok and Instagram
July 8, 2021
Marketing on Platforms
El arriesgado plan de Twitter para obligar a los usuarios a compartir datos molesta a los reguladores
December 16, 2022
Awards
Google, ViacomCBS, EOS, Atmosphere and DraftKings among this year’s Digiday Video and TV Awards shortlist nominees
February 8, 2022
Member Exclusive
Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings
June 22, 2023
Member Exclusive
Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
October 25, 2021
Programming & Production
NBCUniversal News Group’s Chris Berend explains how streaming has become the centerpiece of the organization’s video strategy
October 19, 2021
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