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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • The Confessions

    ‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves

    April 25, 2022
  • Illustration of a hand reaching of a computer screen to shake a man's hand.
    Brands in Culture

    Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’

    April 21, 2022
  • Illustration of a puzzle that spells out the word 'media.'
    Member Exclusive

    Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

    September 22, 2022
  • Illustration of a pile of coins with the Facebook and Instagram logos on top.
    Marketing on Platforms

    ‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend

    August 23, 2021
  • Member Exclusive

    Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

    February 16, 2023
  • The header image shows a fist punching through a TV screen.
    Marketing

    ‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads

    March 25, 2022
  • Influencers
    Member Exclusive

    Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

    February 21, 2022
  • Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
    Member Exclusive

    Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market

    May 25, 2022
  • Business of TV

    Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer

    March 15, 2022
  • Member Exclusive

    Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care

    June 28, 2022
  • photo of person using AR/VR googles with dollar sign bubbles
    Member Exclusive

    Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR

    August 22, 2022
  • eyes working toward success
    Member Exclusive

    Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022

    December 14, 2021
  • The header image shows a person working on a computer.
    Experimental Channels

    ‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach

    March 11, 2022
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