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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
The Confessions
‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves
April 25, 2022
Brands in Culture
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
April 21, 2022
Member Exclusive
Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit
September 22, 2022
Marketing on Platforms
‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend
August 23, 2021
Member Exclusive
Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences
February 16, 2023
Marketing
‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads
March 25, 2022
Member Exclusive
Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
February 21, 2022
Member Exclusive
Future of TV Briefing: How Amazon, Roku and YouTube are figuring into this year’s TV upfront market
May 25, 2022
Business of TV
Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer
March 15, 2022
Member Exclusive
Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
June 28, 2022
Member Exclusive
Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR
August 22, 2022
Member Exclusive
Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022
December 14, 2021
Experimental Channels
‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach
March 11, 2022
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