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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
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    2472 Results for ‘tiktok’
  • The 2025 Notebook

    How publishers are strategizing for a second Trump administration: softer news and more social media

    January 7, 2025
  • Member Exclusive

    Future of TV Briefing: How the future of TV shaped up in 2024

    December 18, 2024
  • Strategizing for the Future

    Google’s YouTube overtures gain traction among marketers refocusing on brand investments

    July 16, 2025
  • Member Exclusive

    CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

    August 6, 2024
  • The 2025 Notebook

    What won’t happen in 2025

    January 6, 2025
  • Business of TV

    How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

    June 24, 2025
  • Digiday @ CES

    Omnicom Media Group research finds a markedly different search marketplace, and new opportunities

    January 3, 2025
  • The Creator Economy

    ‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer

    August 13, 2024
  • Illustration of a scale with the FTC on one side and platform logos on the other.
    The Creator Economy

    In creator marketing, loose disclosures are finally catching up

    July 24, 2025
  • Roblox programmatic advertising
    The Creator Economy

    Roblox’s growth comes with growing pains between creators and ad sales

    September 9, 2025
  • TikTok
    Modern Retail

    Los anuncios de TikTok Shop emergen en Google Shopping

    February 28, 2024
  • The header image features an illustration with a dollar bill that has the Snapchat logo in the center.
    Marketing on Platforms

    Snap’s growth dominance stands to be questioned — what are the asks?

    April 29, 2025
  • Glossy

    ¿Está Shein secuestrando TikTok con voces falsas y bots engañosos?

    May 22, 2024
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