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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2612
Results for ‘tiktok’
Retail Revolution
JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
July 25, 2025
Brands in Culture
How Aston Martin’s F1 team drives awareness for its carmaker parent brand
July 4, 2024
Gaming & Esports
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
November 5, 2024
Member Exclusive
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
November 12, 2024
Navigating Economic Instability
‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
April 16, 2025
The Creator Economy
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
December 6, 2024
Brands in Culture
How Reformation hopes viral moments help it become ‘part of a cultural conversation’
February 20, 2025
Experimental Channels
As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
April 24, 2024
The Creator Economy
Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
August 11, 2025
Brands in Culture
Amid competition for sponsors, top sports clubs are investing in social media operations
March 24, 2026
Member Exclusive
Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
April 17, 2025
The Creator Economy
The definitive Digiday guide to what’s in and out in the creator economy
August 18, 2025
Marketing on Platforms
What it takes to get paid by YouTube, TikTok and other social platforms
February 28, 2025
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