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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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    2612 Results for ‘tiktok’
  • Retail Revolution

    JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

    July 25, 2025
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    How Aston Martin’s F1 team drives awareness for its carmaker parent brand

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    Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

    November 12, 2024
  • Navigating Economic Instability

    ‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups

    April 16, 2025
  • The Creator Economy

    Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

    December 6, 2024
  • Brands in Culture

    How Reformation hopes viral moments help it become ‘part of a cultural conversation’

    February 20, 2025
  • Experimental Channels

    As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse

    April 24, 2024
  • Graphic on a red background showing two hands holding smartphones with shopping cart icons, symbolizing retail media networks harnessing B2B and B2C data to drive consumer shopping.
    The Creator Economy

    Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

    August 11, 2025
  • Brands in Culture

    Amid competition for sponsors, top sports clubs are investing in social media operations

    March 24, 2026
  • Member Exclusive

    ​​Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

    April 17, 2025
  • The Creator Economy

    The definitive Digiday guide to what’s in and out in the creator economy

    August 18, 2025
  • Marketing on Platforms

    What it takes to get paid by YouTube, TikTok and other social platforms

    February 28, 2025
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