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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Modern Retail

    El ‘adelanto’ del Viernes Negro está afectando la forma en que las marcas se preparan para las compras de temporada

    September 27, 2023
  • coronavirus ad downturn
    Navigating Economic Instability

    WARC’s spend predictions paint dire picture for 2023 advertising, especially social media

    August 25, 2022
  • Sponsored

    Brand safety technology hasn’t changed in five years, but it’s due for a shake-up

    April 12, 2022
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    ‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

    August 2, 2021
  • Member Exclusive

    Media Briefing: The pros and cons of three commerce pricing models

    June 30, 2022
  • Marketing

    Why this nonprofit is using augmented reality to cut through the divisive noise of social media

    October 26, 2022
  • ITV
    Member Exclusive

    Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval

    September 14, 2022
  • googleamp
    Marketing on Platforms

    The Rundown: Google’s Marketing Live announcements signal strategic priorities

    May 24, 2022
  • shopping laptop
    Retail Revolution

    Can Niche build the next decentralized social platform? Here’s why it matters

    August 17, 2022
  • Member Exclusive

    Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content

    May 24, 2022
  • Member Exclusive

    Media Briefing: Publishers are counting down to the end of Q4

    November 2, 2023
  • Illustration of two people standing back-to-back in colorful clothing and taking selfies.
    Brands in Culture

    ‘Hits the sweet spot of our millennial target’: Why the Almond Board of California is partnering with Marvel Studios

    July 8, 2022
  • Member Exclusive

    Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date

    July 31, 2023
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