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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Member Exclusive
Future of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines
December 7, 2022
Member Exclusive
Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world
March 8, 2022
Marketing on Platforms
How small businesses are using TikTok to build brand awareness and boost sales
January 13, 2022
Marketing on Platforms
Why this financial company is using streaming and social media ads to boost brand awareness
November 11, 2022
Marketing on Platforms
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
April 20, 2023
Brand Safety
NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites
May 12, 2023
Member Exclusive
Future of TV Briefing: The next phase of the TV upfront market
June 15, 2022
Beyond Ads
Here are some of the quirkiest brand collaborations that got us talking in 2022
December 30, 2022
Content & Commerce
As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
September 20, 2022
Member Exclusive
Media Briefing: Why media buyers keep pressing publishers for third-party verification
March 9, 2023
Member Exclusive
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
March 24, 2023
Business of TV
Future of TV: Cómo la crisis económica afecta al mercado de la programación en streaming
August 3, 2022
Member Exclusive
Marketing Briefing: Experts say creators must ‘adapt or die’ in light of Instagram’s pivot to video
August 2, 2022
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