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2886 Results for ‘metrics’

Content & Commerce

‘Still understanding that behavior’: What BuzzFeed learned from a year of livestream shopping

January 24, 2022
Content & Commerce

‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses

June 27, 2022
Member Exclusive

Future of TV Briefing: 5 questions that will shape the future of TV in 2022

January 5, 2022
Member Exclusive

Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’

June 10, 2022
Member Exclusive

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram

June 7, 2022
Programming & Production

NBCUniversal News Group’s Chris Berend explains how streaming has become the centerpiece of the organization’s video strategy

October 19, 2021
Member Exclusive

Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

June 20, 2022
Sponsored

How advertisers are using data to drive creative refresh for CTV

February 23, 2022
Sponsored

In the new streaming ecosystem, advertising can be additive

February 10, 2022
Modern Newsroom

‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized

April 26, 2021
Marketing on Platforms

TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up

December 14, 2021
Member Exclusive

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

May 3, 2022
Sponsored

Report: The marketer’s guide to TV advertising in the connected age

September 7, 2021

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