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2883 Results for ‘metrics’

Sponsored

The long game: How GE and Sony get and keep consumers’ attention

December 19, 2014
Sponsored

The problem with ad viewability: Two years in, still no consensus

October 28, 2014
Media

The Wall Street Journal’s native approach: ‘If it looks like a puff piece, nobody’s going to read it.’

April 9, 2015
Media

Fark’s Drew Curtis: From Web 1.0 pioneer to governor?

January 29, 2015
Media

Atlas Obscura tries to carve out a niche with smart-kid millennials

February 25, 2015
Media

What we learned about publishing in 2014

December 11, 2014
Marketing

Real-time marketing at the Oscars: Winners and losers

February 23, 2015
Media

Guardian US CEO Eamonn Store: ‘We don’t want to be Mail Online’

February 23, 2015
Media

The measurement challenge facing podcast advertising

February 5, 2015
Sponsored

5 mistakes publishers make with their data

September 15, 2014
The Confessions

Copyranter: Confessions of an unemployed 54-year-old copywriter

February 3, 2015
Media

Can Time take print programmatic?

February 12, 2015
Marketing

On the comeback trail, Mr. Sketch makes music

January 14, 2015

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