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2884 Results for ‘metrics’

Media

The Financial Times has a 30-person data team for edit and marketing

February 4, 2016
Media

Cosmo, The Washington Post and The Guardian on the platforms that matter to them

March 24, 2016
Media

Why Twitter keeps getting cozier with Google to improve its ad reach

February 15, 2016
Media

Refinery29’s Philippe von Borries: ‘The era of broad, indiscriminate scale is over’

April 13, 2016
Media

4 questions publishers still have about AMP, Google’s fast-loading mobile initiative

February 18, 2016
Media

Publishers’ distributed strategies face murky measurement

January 27, 2016
Marketing

Why Thinx and Casper like subway ads

March 29, 2016
Media

Apple is running an ad campaign for its Apple News app

March 15, 2016
Media

1 million watched Peyton Manning’s retirement live on Facebook

March 18, 2016
The Confessions

Confessions of a media buyer: ‘Nobody wants to rock the boat’

March 18, 2016
Media

How The Economist plans to grow attention-based ad sales

February 4, 2016
Sponsored

Transparency is the new black box

March 18, 2016
Marketing

Hilton is trawling for millennials on Snapchat

March 16, 2016

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