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2881 Results for ‘metrics’

The Creator Economy

LinkedIn’s video push appears to be working in 2025

January 31, 2025
Gaming & Esports

Key takeaways from Digiday’s 2024 Gaming Advertising Forum

November 21, 2024
The Sports Marketing Playbook

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

February 10, 2026
Member Exclusive

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

May 21, 2025
Digiday Media Buying Summit

AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools

October 18, 2024
WTF Series

WTF is open-source marketing mix modeling?

February 17, 2025
Future of Measurement

How agencies are measuring impact for brands beyond the classic core metrics

September 13, 2023
Marketing on Platforms

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

May 5, 2026
Sponsored

What separates brands that grow from brands that stand still

April 13, 2026
Member Exclusive

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

November 17, 2025
Work Life

Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf

December 11, 2025
Member Exclusive

CMO Strategies: Retail media’s rise — from Amazon to eBay

June 26, 2024
Business of TV

What’s behind Netflix’s CTV market share jump?

February 24, 2026

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