Digiday
Search Close Search
Digiday
Digiday
Subscribe | Login
Reader
  • Digiday+ Member Subscribe Now
  • Digiday+ homepage
  • FAQ
  • Account Overview
  • Logout
News Digiday + Podcasts Events Awards
  • News
  • Digiday +
  • Podcasts
  • Events
  • Awards

Hot Topics

  • The Programmatic Publisher
  • The Programmatic Marketer
  • Marketing on Platforms
  • Life Beyond the Cookie
  • Brands in Culture
  • Gaming & Esports
  • Modern Newsroom
  • All Topics
Login Subscribe
My Account Logout
  • Special Projects
  • Digiday+ Research
  • WTF Series
  • Newsletters
Publicis and The Trade Desk settle their dispute, but tell no one why
  • Media
  • Marketing
  • Media Buying
  • Future of TV
  • Special Projects
  • Digiday+ Research
  • WTF Series
  • Newsletters
    1520 Results for ‘focus group model’
  • Brands in Culture

    Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship

    October 3, 2024
  • The Business of AI

    Marketers have a new audience to worry about — large language models

    December 20, 2024
  • Sponsored

    The state of agentic advertising

    May 13, 2026
  • Modern Retail

    Nest New York brings its fragrance-layering strategy to the U.K.

    June 5, 2026
  • Member Exclusive

    Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

    October 30, 2025
  • Member Exclusive

    Media Briefing: Publishers rewire sales teams for the outcomes era 

    April 30, 2026
  • The 2026 Notebook

    Why publishers are building their own creator networks

    January 6, 2026
  • Member Exclusive

    Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

    October 17, 2024
  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    Member Exclusive

    Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

    March 10, 2025
  • Agency Culture

    Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?

    July 10, 2025
  • Member Exclusive

    Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

    August 11, 2025
  • Evolving Agencies

    The fight over principal media has moved on but advertisers are still catching up

    February 24, 2026
  • The Creator Economy

    In Graphic Detail: How creators are using generative AI to shape video and design

    May 14, 2025
  • <
  • 1
  • …
  • 4
  • 5
  • 6
  • 7
  • 8
  • …
  • 117
  • >

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

  • FAQ
  • Advertise
  • Privacy Policy
  • Masthead
  • Digiday Media
logo
© 2026. All rights reserved