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1520 Results for ‘focus group model’

Member Exclusive

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

February 24, 2026
The Business of AI

How Reckitt is beating the AI odds with its approach to pilots

November 20, 2025
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Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

March 23, 2026
The Business of AI

The biggest SEO lessons in 2025 for publishers

December 30, 2025
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Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

May 18, 2026
Member Exclusive

Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing

November 6, 2025
The Creator Economy

Inside The Daily Mail’s creator-led content playbook

March 27, 2026
Agency Culture

The anatomy of an agency chief client officer

December 30, 2025
Evolving Agencies

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

March 4, 2026
AI Revenue Generation

Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’

October 15, 2025
The Business of AI

Marketing strategists search for a solution to AI’s all-too predictable outputs

April 22, 2026
Agency Culture

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

December 2, 2025
WTF Series

WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?

August 22, 2025

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