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1523 Results for ‘focus group model’

Retail Revolution

Digiday DealBook: Google’s advertising updates to YouTube, Meta’s Giphy acquisition stalled, Elon Musk’s talk with Twitter employees and more

June 20, 2022
The Programmatic Marketer

‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan

May 27, 2022
Content & Commerce

Digiday DealBook: Walmart’s new advertisement deals, Twitch’s change to streamer revenue, Equal Entertainment Acquiring Pride Media, and more

June 27, 2022
Member Exclusive

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

September 13, 2022
Gaming & Esports

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities

April 22, 2022
Member Exclusive

Media Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice

November 17, 2022
Awards

Clinch, BDG Studios and The Atlantic are among 2022 Digiday Media Award winners

May 17, 2022
Member Exclusive

Media Briefing: Publishers confront crypto’s bear market

June 23, 2022
Member Exclusive

Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession

July 14, 2022
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

March 28, 2022
Subscriptions

Publishers seek reader payments without the pressure of a paywall

April 25, 2022
Member Exclusive

Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention

February 2, 2023
Member Exclusive

Media Briefing: How publishers’ commerce businesses can undercut their ad sales and overall revenue

May 5, 2022

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