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12142 Results for ‘data’

The Business of AI

From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI

April 23, 2025
Member Exclusive

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

May 25, 2026
The Business of AI

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

October 18, 2024
Life Beyond the Cookie

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

April 3, 2025
The Creator Economy

LinkedIn makes it easier for creators to track performance across platforms

July 8, 2025
Brands in Culture

On Amazon, the ‘Made in USA’ boom fizzles as price wins out

September 4, 2025
Evolving Agencies

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

February 2, 2026
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy

October 20, 2025
AI Revenue Generation

The Economist licenses its content to enterprise clients’ private LLMs

October 16, 2025
Data Regulation

Inside WPP’s $150 million InfoSum purchase

April 17, 2025
Future of Measurement

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

December 4, 2025
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence

December 5, 2024
Data & Privacy

Rundown: FTC’s potential priorities for ad tech, data and AI

February 14, 2025

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