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12142 Results for ‘data’

AI Revenue Generation

‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

June 5, 2026
Sponsored

How publishers like Axios turn engagement data into revenue

May 21, 2025
Data Regulation

European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off

December 5, 2025
Sponsored

The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

February 24, 2025
Retail Media Rewritten

Walmart-Vizio’s CTV measurement faces incrementality hurdle

April 1, 2026
Navigating Economic Instability

In Q1, marketers pivot to spending backed by AI and measurement

February 9, 2026
The Sports Marketing Playbook

Lay’s uses WhatsApp to create a group chat for World Cup fans

March 16, 2026
The Business of AI

AI surfacing is messy: Data shows publisher visibility and traffic often misalign

March 11, 2026
The Business of AI

In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping

February 11, 2026
Upfronts

Amazon positions live sports portfolio as leverage to pry open upfront dollars

May 12, 2026
The Sports Marketing Playbook

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

February 6, 2026
Retail Media Rewritten

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

January 9, 2026
The Sports Marketing Playbook

Genius Sports opens up real-time live sports targeting to brands

March 27, 2026

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